One of the most important insights was that clients often don’t have prior experience with AI and there are a lot of misconceptions about it. Our team collaborated with Full Current along with their video production partner, Tripwire Media, to develop a custom branded explainer video that synthesizes our approach to developing custom AI solutions.
Along with that, we worked hard to create landing pages, sales material, and slide decks that show how AI adds value in a way that is much more accessible. We focused on real-world examples to demonstrate how AI’s ability to recognise patterns can be used in most applications with sufficient data. This makes it easy for readers to understand what we do in a practical context, removing the need for convoluted details and jargon.