Ai Websites
A website that works as hard as you do.
Fast, modern, built around your offer and your customer, and wired into your pipeline so every lead gets answered. Built in days, not months. And when you want a change, it’s a prompt, not a ticket.
01 · A true story
About two hours.
One of the companies we rebuilt is a home services company. Good people doing good work, the kind of company whose phone should be ringing off the hook.
Their website, like a lot of websites in the trades, had been built a while back and had slowly gotten heavier over the years. Plugins on top of plugins. Pages that said what they did, but not much more. It loaded fine, mostly. It just wasn’t doing much.
We rebuilt it in about two hours. I want to be careful with that number, because I know how it sounds. It doesn’t mean we rushed it. It means we’ve built the system so many times that the hard part was already done before we started.
Now think about what that means for you.
In those two hours
02 · Be honest
How long have you been waiting on your website?
If you’re like most founders I talk to, your website is something you built a few years ago and stopped thinking about. Every time you want to change something, even one sentence, it’s an email to a developer, a few days of waiting, a little back and forth, and an invoice. So you stop asking. The site slowly drifts away from what your business really is.
Or maybe you’ve been “about to redo the website” for a year. You’ve gotten a quote or two. Somebody quoted you months of work and a number that made you close the email. And it keeps sliding down the list, because every week something more urgent comes up.
Meanwhile, the way people find you changed underneath you. They ask Google. They ask ChatGPT. They ask Siri on the drive home. And the Ai tools giving those answers lean on fast, clean, clearly written websites that say exactly who you help, what you do and where you do it.
If your site is slow, thin or confusing, those answers send people to someone else, and you never even know they were looking.
Your website is the one employee that works every hour of every day. For a lot of businesses, it’s the one nobody has checked on in years.
03 · What changes
Built this way, everything changes.
We don’t start with your logo or a template. We start with your customer, and we build it so the right person lands on it and thinks, these people get me.
Built around your customer
Who you serve best, what they’re worried about, and the exact words they use. Written long and clear, in your voice. That’s what turns a visitor into a phone call.
Clean and fast
Our builds typically go from around 15 plugins down to 3. One site went from 43% to 99% on speed.
Readable by Ai
The structure search engines and Ai tools read, plus the service and location pages that let you show up for what people actually search.
Every lead answered
Every form goes straight into your CRM, so every lead lands in one place and gets answered, instead of sitting in an inbox nobody checks.
Changes are a prompt
Add a service, update pricing, swap a headline. You ask, and it’s done in about ten minutes. That’s how one of our manufacturing clients runs their site right now.
Days, not months
We rebuilt six sites in a week and a half doing it this way. Your part is a kickoff call and a few approvals.
04 · Three ways to get it
Same kind of site. Your pace.
Not everybody needs the same thing, so there are three ways in.
Do it yourself
DIY
$97/mo
For confident self-starters.
- Hosting and the build system
- Access to XTRACT Ai Labs
- Build and change it yourself
- Add the $197 Ai walkthrough to be guided through every step
Done for you
DFY
$3,500
For established owners who want it handled.
- Strategy, copy and design
- Every page, form and CRM connection
- Launched for you
- You do a kickoff call and approve. That’s it.
Pay in full, or ask about payment options on the call.
Book a strategy call →Done with you
Group Build Day
Live, in a day
For newer or non-technical owners.
- A small live group, once or twice a month
- Josh on screen, the Ai walkthrough handles the steps
- Everybody leaves with a live website
- You’ll understand it, because you built it
Not sure which one fits? That’s what the call is for.
05 · Questions
Questions owners ask.
“I already have a website. Do I need a new one?”
Maybe not. We look at it first. If it’s solid, we make it Ai-ready. If it’s holding you back, we’ll show you exactly why and rebuild it.
“Will I own it?”
Yes. Your site, your content, your domain and your customer list are yours.
“Will I be #1 on Google?”
Nobody honest can promise that. We promise a site that’s built right, and we’ll show you exactly where you show up.
“How much of my time does this take?”
For done-for-you, a kickoff call and a few quick approvals. For the group build, one day. For do-it-yourself, as much as you want to put in.
Your front door
Let's build the one that works.
Thirty minutes with Josh. We look at your current site, what it's costing you, and which of the three ways fits.