XTRACT Ai Labs
Teach your people to drive it.
Ai is the car. Your team is about to get the keys. Labs is where you and your people learn to drive it, on your own business, with tools you already own.
01 · How I learned
It’s not the Ai that’s magic.
When these Ai tools first showed up, I did what everybody did. I opened ChatGPT, typed something in, and got back something so generic I could have written it in my sleep. I tried again. Same thing. For a while I figured the tools just weren’t there yet.
Then I started watching what actually made the difference, and it wasn’t the tool. It was the person typing. When I gave it real context, who the customer was, what they were afraid of, how I’d explain this to them face to face, the output changed completely. When I gave it my frameworks, my voice and my offers, it started sounding like me. When I gave it nothing, it gave me nothing back.
It’s the Ai that’s magic. But you need a very good driver.
Ai is the car. It’s an incredible car. But it only goes where you point it, and most people are sitting in the driver’s seat with no idea where they’re going or how to steer. That’s not a technical problem. It’s psychology and communication: knowing what you actually want, and saying it clearly. Everything is going from skills to words.
So I learned to drive. Every single day. I built a library of tools for my own business, and I started doing in days what used to take my team months. Then I started teaching other people to do the same thing, because teaching is the one thing I’d do for free. Labs is where I teach it.
02 · Why your team, not just you
Build your people. Don’t replace them.
Ai shouldn’t be the reason you let your people go. It should be the reason they become more than they were.
A lot of founders are quietly scared of what Ai means for the people who’ve been loyal to them. I get it. But the risk is the other way around. The people who learn to drive this are about to become more valuable than they’ve ever been. The people who don’t are the ones who get left behind.
The people who know your business best are already on your payroll. They just don’t know how to tell Ai what they know. Once they do, everything changes.
The office manager
Drowning in follow-up, then running a system that follows up for her.
The estimator
Writing proposals in a fraction of the time.
Your best salesperson
Turning one good conversation into a week of content.
That’s not replacing people. That’s multiplying them.
03 · This isn’t another course
Built the opposite way.
I know how that sounds coming from me. I’ve spent over $350,000 on programs and coaching. I know exactly what it feels like to watch the first three videos and add it to the pile of half-built bridges. So Labs works differently.
Build while you learn
Every lesson ends with something real in your business, not a note in a notebook.
Short and raw
Five to fifteen minutes a lesson, because done beats polished.
Written for your team
An employee can follow every lesson without you in the room.
Tools you already own
Nobody needs another stack of monthly subscriptions.
04 · The first course
Your Ai Marketing System.
By the end, you and your team have one Ai workspace that knows your business, your dream client and your offers, plus a working funnel and a weekly content rhythm.
Set up your Ai workspace
One project for your business that already knows who you are, with clear team rules. The one that matters most: Ai drafts, humans approve.
Find your dream client
Run the same Market Fit Finder we use with clients, pull your customers’ real words from reviews, calls and texts, and write the profile your team works from.
Build your offers
A simple three-step path that moves a customer from curious to paying without ever forcing it.
Turn it into a funnel
One working path from stranger to booked call, with follow-up that actually sounds like you.
Content without a content team
One recorded conversation becomes a week of posts, with a rhythm your team can run every week.
Hand it to your team
Every lesson becomes an SOP with one owner, and a weekly 30-minute Ai huddle keeps it moving.
05 · How to start
Thirty days to get it all set up.
Your first 30 days
30-Day Sprint
$297
Get everything set up, with your team alongside you.
- Your Ai workspace
- Your dream client profile
- Your first real wins
After your sprint
Labs, all year
$2,297/yr
Keep building, as we keep adding to the library.
- The courses, with a worksheet or prompt for every lesson
- Our tools and offer templates
- The community, to post wins and get feedback
- Live workshops
06 · Questions
Straight answers.
“I’m not a tech person.”
Good. This isn’t about being technical. If you can explain your business to a new employee, you can drive Ai. That’s really all it is.
“What if I’d rather you just do it?”
Then you want an Ai website, an SEO plan or the Fractional CGO. Labs is for founders and teams who want to learn to drive it themselves, and a lot of our clients do both.
Hand your team the keys
Start your 30‑Day Sprint.
Thirty days to set up your workspace, define your dream client and get your first real wins, with your team alongside you.