Ai paid media · Google Ads
Google Ads that find buyers who are ready right now.
When someone searches for exactly what you do, Google Ads puts you in front of them in that moment. We use Ai to build the campaigns, write the ads, block the searches that waste money and move budget toward what actually brings in clients. Nothing goes live without your OK, and you see every dollar.
Sample · Campaign plan
Roof replacement, Castle Rock
- Goal
- Booked inspections, not clicks
- Ad groups
- Roof replacement · Hail damage · Roof repair
- Blocked searches
- DIY, jobs, cheapest, free
- Budget
- Starts small, shifts to the ad group that books
Illustration. Yours is built from your business.
The problem
Most ad accounts quietly waste money.
The ads run, the money goes out and the leads are hit or miss. Usually it’s because nobody is watching the searches you’re paying for, the budget sits on campaigns that don’t convert, and the ads send people to a page that doesn’t match what they searched.
- Searches
Paying for the wrong clicks
Without negative keywords you pay for “free,” “DIY” and “jobs” searches.
- Budget
Money stuck on losers
Budget doesn’t move itself toward what works.
- Tracking
No idea what a client costs
Clicks get reported. Booked jobs don’t.
What you get
Campaigns built around booked clients.
We start from your offers and your Market Fit Profile, not from a keyword list, so every ad speaks to a real buyer and lands on a page built to convert them.
- Search campaigns built from your services and service areas
- Ad copy written from your buyers’ own words
- Negative keywords that block wasted spend, kept up every week
- Retargeting for visitors who didn’t book the first time
- Conversion tracking tied to calls, forms and booked appointments
- A monthly report on spend, leads and cost per client
How it works
Plan it, launch it, keep tuning it.
Audit and plan
We look at your account (or start fresh), your offers and your landing pages, and set a goal in booked clients.
Build and approve
Ai builds the campaigns, keywords and ads. You review and approve before anything goes live.
Optimize every week
We block bad searches, shift budget toward what converts and fix the weakest link each month.
Where it fits
Ads multiply what’s already working.
Ads are the “buy” part of traffic, the top of the Growth Hierarchy. They work best once your website and follow-up are ready, so we check those first.
Questions
Before you spend.
“How much do I need to spend?”
It depends on your market and what a client is worth to you. We start small, prove what works, then scale it. We’ll give you a starting number on the audit.
“Can you guarantee results?”
No honest agency can guarantee ad results. What we promise is clean campaigns, weekly attention and honest reporting on what every client costs.
“I already run Google Ads.”
Good. We can audit and take over your existing account instead of starting over.
“Will anything go live without me?”
No. You approve the campaigns before launch, and you can see every change after.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
Your next step
Let’s see if ads are your next move.
The free Ai operations audit looks at your offer, your website and your follow-up before you spend a dollar on ads. Then Josh walks you through it.