Notes from the field.
How we think about growth, Ai and leading people through it. Written by Josh, from real work with real founders.
Featured · Growth Leadership
What Is a Fractional Chief Growth Officer (and Do You Need One)?
What a CGO is, how it's different from a CMO or an agency, what one actually does week to week, and an honest answer on whether you need one.
From JoshWhy XTRACT Ai Exists: Our Mission, Vision and Values
Why we exist, where we're going, and the six values we actually make decisions with.
From JoshI Failed So You Don’t Have To: The Story Behind XTRACT Ai
The real version of how XTRACT Ai started: $350K in programs, a pile of half-built bridges, and what it took…