XTRACT Ai Labs · Proposal + Close
From audit to signed deal, in days.
Proposal + Close is how a good conversation turns into a signed deal: audit the prospect, price it from your offer ladder, send a clean proposal and follow up until it’s decided. The same way every time, whoever is selling.
Sample output · Proposal
Proposal outline
- Where you are
- What we found in the audit, in their words
- Where you want to be
- The goal they told us on the call
- The plan
- Three steps, with what’s included and the timeline
- Investment
- Two options from your ladder, one recommended
- Next step
- Sign here, and what happens on day one
Illustration. Yours is built from your business.
The problem it solves
Good calls die in the proposal.
You had a great conversation. Then the proposal took a week, looked different from the last one and landed in an inbox after the excitement wore off.
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Speed
Proposals take too long
The longer it takes, the colder the deal gets.
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Pricing
Every quote is made up
Prices change by who’s selling and how they feel that day.
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Follow-up
Nobody chases the yes
Most deals need a nudge. Most don’t get one.
What you walk away with
The same clean close, every time.
A repeatable process from audit to signature that anyone on your team can run.
- An audit template for prospects
- Pricing from your offer ladder
- A proposal template in your brand
- Follow-up messages after it’s sent
- A handoff into delivery once it’s signed
How it works
Audit, price, close.
Audit
Show them where they are, honestly.
Price
Two options from your ladder, one recommended.
Close
Send it the same day, then follow up until it’s decided.
Where it fits
Layer 4 of the Growth Hierarchy.
Closing is part of your systems. It turns the leads your channels bring in into revenue.
Questions
Before you start.
“My deals are all custom.”
Most are less custom than they feel. The ladder gives you a starting point, and you adjust from there.
“Can I use my own proposal tool?”
Yes. The process matters more than the software.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
XTRACT Ai Labs
Learn it. Or let us run it with you.
Start with the free Ai operations audit. We look at your whole business, show you where Proposal + Close fits, and build it with you.