XTRACT Ai Labs · Sales Rules
One playbook for how your team sells.
Sales Rules writes down how your business pitches, prices, handles objections and closes, so every salesperson, and every Ai assistant, sells the same way you would.
Sample output · Sales playbook
Objection: “Let me think about it”
- What it usually means
- They’re not sure it’ll work, or not sure about the price.
- What to say
- “Totally fair. What part are you still weighing?”
- Never
- Discount on the spot.
- Next step
- Book a 10-minute follow-up before you hang up.
Illustration. Yours is built from your business.
The problem it solves
Every rep sells a different business.
One rep discounts, one oversells, one never follows up. The customer gets a different company depending on who answers the phone.
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Team
No shared playbook
Everyone sells their own way.
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Price
Discounts leak margin
Without rules, the easiest close is a lower price.
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Ai
Ai can’t help sell
It doesn’t know your rules, so it can’t coach or draft for you.
What you walk away with
Your best salesperson, written down.
The way you sell on your best day, turned into rules your team and your Ai can follow.
- Your pitch, in your words
- Pricing rules and what you never discount
- Answers to your top objections
- Call scripts and follow-up
- Rules your Ai sales assistant follows
How it works
Pulled from your best calls.
Listen
Your best sales calls and your top objections.
Write the rules
Pitch, pricing, objections and next steps.
Train
Your team and your Ai work from the same playbook.
Where it fits
Layer 4 of the Growth Hierarchy.
Sales Rules are part of your systems. They make sure every lead your marketing brings in gets the same great conversation.
Questions
Before you start.
“I’m the only one selling.”
Then this is how you stop being the only one who can.
“Won’t scripts sound fake?”
Rules aren’t a script to read. They’re the guardrails that let people sound natural and still get it right.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
XTRACT Ai Labs
Learn it. Or let us run it with you.
Start with the free Ai operations audit. We look at your whole business, show you where Sales Rules fits, and build it with you.