Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
You know Ai matters. You just don’t know where to start, and you’re tired of guessing. This is a 30-minute self-assessment that scores your business on the 10 layers of the Growth Hierarchy and shows you the one thing holding the rest back.
Get your free copy
It’s yours. Print it out, grab a pen, and don’t round up.
Download the guide →What’s inside
Ten layers. One point.
The Growth Hierarchy is upside down on purpose. Everything you build balances on the point at the bottom, so if that point is weak, the rest wobbles. Each layer gets 10 questions, a score out of 50 and a worksheet.
- Command CenterYour vision, plan and scorecard on one page.
- Your teamWho sits in which seat, and who drives the Ai.
- Market fitWho you serve, in their words, and why they buy.
- Brand and offerWhat you say, what you sell and the next step up.
- SystemsYour CRM, follow-up and the work Ai can take off your plate.
- WebsiteThe front door that has to match your business.
- FunnelHow a stranger becomes a client without you chasing.
- ContentHow you earn trust before the first call.
- VisibilityShowing up on Google and in Ai answers.
- TrafficBuild, Borrow, Bootstrap or Buy.
How to use it
Thirty minutes and a pen.
Print it
It works on screen, but you’ll be more honest with a pen in your hand. Every link in it is a QR code too.
Score it straight
Ten questions per layer, 1 to 5 each. Don’t round up. Nobody sees this but you.
Start at the point
Your lowest score closest to the point is where you start. Each section has a free tool in XTRACT Ai Labs to help you fix it.
Want a second set of eyes?
We’ll score it with you.
The free Ai operations audit looks at your product, marketing and sales and shows you what to automate, optimize, outsource or hand to Ai. Then Josh walks you through it.