XTRACT Ai Labs · Layer 2 · Market fit
Know exactly who you sell to, and why they buy.
The Market Fit Finder is an Ai interview that pulls what you already know about your customers out of your head and onto paper. You talk, it asks the next question, and you walk away with a Market Fit Profile that every page, offer, ad and post gets built from.
Sample output · Market Fit Profile
Dream customer: the overwhelmed second-generation owner
- Who they are
- Took over the family HVAC company. 12 trucks, no marketing person, still answers the phone on Saturdays.
- What keeps them up
- “We’re busy, but I have no idea where the next big job is coming from.”
- Why they buy now
- A slow month after a great year. A competitor showing up first on Google.
- Words they use
- “Phone ringing.” “Good guys.” “Stop chasing.”
Illustration. Your profile is built from your answers.
The problem it solves
Marketing to everyone lands with no one.
Most founders know their best customer when they see them. But it lives in their head, so the website, the ads and the agency are all guessing. And now your Ai is guessing too, which is why everything it writes sounds like everyone else.
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Message
You sound like everyone else
Generic words attract generic leads, and generic leads shop on price.
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Team
Everyone describes the customer differently
Sales, marketing and you each have a different picture, so nothing lines up.
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Ai
Your Ai has nothing to work from
Without a profile, every prompt starts from zero and every draft needs rewriting.
What you walk away with
One profile your whole business builds from.
This isn’t a persona with a stock photo and a made-up name. It’s your market in your customers’ own words, organized so your team and your Ai can use it every day. You keep it, you reuse it, and every other tool in the Labs reads from it.
- Your target market, defined in plain words
- Your best customers, named, with their pains, desires and buying triggers
- The exact language your buyers use, pulled from your reviews, calls and texts
- Why they buy now, and what waiting costs them
- Your positioning: what makes you the obvious choice
- A long-form Market Fit Profile you load into your Ai workspace
How it works
One sitting. You talk, it listens.
Bring your real words
Grab a few reviews, a sales call recording or the texts your best customers send you. That’s your raw material.
Answer one question at a time
The interview asks, you answer out loud with the dictate button. It digs deeper when an answer is vague, the way a good strategist would.
Get your profile
Your answers become a Market Fit Profile. Save it to your Ai workspace and hand it to your team.
Where it fits
Layer 2 of the Growth Hierarchy.
Market fit sits right on top of your Command Center. Get it right and everything above it gets easier: your offer, your message, your website and your content all start from the same place.
Before it: Command Center
Know where you’re going before you decide who you’re going there with.
Next: Offer Sequencing
Turn what your market wants into three offers that walk them from curious to client.
Then: Content Strategy Engine
Content pillars built straight from your buyers’ problems and words.
Questions
Before you start.
“I already know my customer. Why do I need this?”
You probably do. The problem is it’s in your head, so nobody else can use it. This gets it out, in a form your team and your Ai can work from every day.
“What if I serve more than one type of customer?”
Most businesses do. The interview helps you name each one, then pick the one to lead with, so your marketing isn’t trying to talk to all of them at once.
“Do I need to be good with Ai?”
No. If you can answer questions out loud, you can do this. That’s the whole point.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
XTRACT Ai Labs
Learn it. Or let us run it with you.
The lesson walks you through the Market Fit Finder step by step. Or start with the free Ai operations audit and we’ll build it with you.