XTRACT Ai Labs · Website Playbook
A fast website you change with a prompt.
The Website Playbook is how we build every site: lean WordPress, no page builders, clear messaging and real lead capture. And once it’s live, you change it by telling your Ai what you want, not by emailing a developer and waiting two weeks.
Sample output · Site plan
Home page, section by section
- 10-second test
- Who we help: busy homeowners. What we do: roofs, done right the first time. What to do next: book a free roof check.
- Sections
- Hero · Problem · How it works · Proof · Pricing · Questions · Call to action
- Every page has
- One clear button, a form that goes straight to your CRM, and a page for every service you sell.
Illustration. Yours is built from your business.
The problem it solves
Your website should be your best salesperson.
Most sites are slow, dated and stuck. Every change is a ticket and a wait, so the site drifts further from the business every month while you keep paying for traffic that lands on the wrong message.
-
Speed
Slow and bloated
Years of plugins and page builders make every page drag.
-
Message
Visitors can’t tell what you do
If they can’t tell in 10 seconds, they leave.
-
Changes
Every edit is a wait
So you stop asking, and the site stops matching your business.
What you walk away with
A site that works as hard as you do.
A site built to pass the 10-second test, capture every lead and grow with your business, because you can change it yourself in plain English.
- A site map built from your offers and services
- Copy for every page, written from your Market Fit Profile
- Lean WordPress with no page builder
- Forms connected straight to your CRM
- A page for every service and area you serve
- The setup that lets you edit by prompt
How it works
Plan it, write it, launch it.
Plan
Your offers and your market decide the pages, not a template.
Write and build
Copy first, then design. Every page has one job and one button.
Launch and change
Go live, then change anything by telling your Ai what you want.
Where it fits
Layer 5 of the Growth Hierarchy.
Your website is the front door. It only works when the layers below it are clear: who you serve, what you sell and how a lead gets handled.
Questions
Before you start.
“I just redid my site.”
Run it through the 10-second test anyway. Most new sites look better and still don’t say what you do.
“Do I have to be on WordPress?”
The playbook is built for WordPress because you own it and it’s easy for Ai to edit. We can talk about what you have.
“Will you build it for me?”
Yes. That’s the Ai Websites service. The playbook is the same either way.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
XTRACT Ai Labs
Learn it. Or let us run it with you.
Start with the free Ai operations audit. We look at your whole business, show you where Website Playbook fits, and build it with you.