XTRACT Ai Labs · Offer Sequencing
Three offers that walk one customer from curious to client.
Offer Sequencing designs three connected offers: one that gets attention, one that diagnoses and plans, and one that delivers the result. Each one is worth buying on its own and makes the next step the obvious one.
Sample output · Offer sequence
Three steps, one transformation
- 1 · Attract and educate
- Free 10-minute roof check video. They learn why their roof is aging faster than it should.
- 2 · Assess and plan
- $197 full inspection with a written 5-year roof plan. Worth it even if they never hire you.
- 3 · Execute and optimize
- The repair or replacement, plus an annual maintenance plan.
Illustration. Yours is built from your business.
The problem it solves
One big offer is a big leap.
Most businesses have one offer and one price, and ask a stranger to jump straight to it. Some do, most don’t, and the ones who don’t never hear from you again.
-
Offer
Too big a first step
Strangers aren’t ready to buy the big thing, so they leave.
-
Price
You compete on price
Without a clear path, buyers compare you line by line with the cheapest option.
-
Follow-up
No reason to come back
If the only next step is “buy,” there’s nothing to say to someone who isn’t ready.
What you walk away with
Offers that lead to each other.
Every offer is built from what your customer is feeling at that moment: the pains, the gains you can honestly deliver and the features that deliver them. Nothing is invented. Nothing is a disguised sales call.
- Three Product Playbooks: attract, assess, execute
- Pains, gains and features for each step, in your customer’s words
- A paid diagnostic that’s worth buying on its own
- A clear reason for each step to lead to the next
- Names and formats your funnel and VSL can use
- A customer journey summary for your team
How it works
Built from your customer, not a template.
Start from your market
It reads your Market Fit Profile so every offer starts from a real customer.
Pains, then gains, then features
For each step you name the pains, it proposes the gains, and you confirm what the offer actually includes.
Get your playbooks
Three Product Playbooks your funnel, your sales calls and your Ai work from.
Where it fits
Layer 3 of the Growth Hierarchy.
Your offer sits on top of your market fit. Once you know who you serve, this decides what you sell them and in what order.
Questions
Before you start.
“I already have offers.”
Most founders do. This checks whether they connect, and fixes the gap between them so customers move up instead of out.
“Should the first step be free?”
Usually. The middle step is the one most businesses skip, and it’s often the one that pays for your marketing.
“Does this set my prices?”
It helps you think them through. You decide the numbers.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
XTRACT Ai Labs
Learn it. Or let us run it with you.
Start with the free Ai operations audit. We look at your whole business, show you where Offer Sequencing fits, and build it with you.