XTRACT Ai Labs · Brand Kit
Your logo, colors, fonts and voice in one brand guide.
Brand Kit pulls your look and your voice into one guide your team, your designers and your Ai all follow. No more five shades of blue, three logos and posts that sound like five different people.
Sample output · Brand guide
Summit Dental brand guide
- Colors
- Deep navy #1B2A41 · Warm white #FAF7F2 · One accent: coral #E8735A
- Type
- Headlines: a clean condensed sans. Body: a friendly sans at 18px.
- Voice
- Calm, warm, plain. We explain, we never lecture.
- Never say
- “State of the art.” “Painless.”
Illustration. Yours is built from your business.
The problem it solves
If it doesn’t look consistent, it doesn’t feel trustworthy.
Buyers decide in seconds whether you look like the real deal. When your site, your trucks, your posts and your proposals all look different, they notice, even if they can’t say why.
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Look
Nothing matches
Every vendor and every tool picked its own colors and fonts.
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Voice
You sound like five people
Whoever writes the post decides how you sound that day.
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Ai
Your Ai writes generic
Without a voice guide, Ai defaults to bland.
What you walk away with
One guide everyone follows.
Your brand, written down once and used everywhere: on the site, in your posts, in your proposals and in every prompt.
- Logo usage, colors and fonts with exact codes
- Your brand voice with examples of what to say and what not to
- CSS your website can use directly
- A one-page version for your team
- Voice instructions your Ai workspace follows
How it works
Pulled from what you already have.
Gather
Your logo, your site and a few things you’ve written that sound like you.
Define
It turns them into rules: colors, type, voice and the words you never use.
Use it
A guide for people, and instructions for your Ai.
Where it fits
Layer 3 of the Growth Hierarchy.
Brand sits with your offer, on top of your market fit. It’s how your offer looks and sounds to the people you serve.
Before it: Market Fit Finder
Your voice should sound like your best customers’ world.
Next: Website Playbook
Put the brand to work on a fast site you change with a prompt.
Questions
Before you start.
“I don’t have a logo yet.”
Start with your voice and colors. A logo can come later, and the guide will tell a designer exactly what to make.
“Is this a rebrand?”
No. It writes down the brand you have so it stays consistent. If something needs to change, it’ll show you.
Free guide and workbook
The Founder’s Guide to the Ai Era
Ai is here. Whether you’re ready or not.
A 30-minute self-assessment for founders who know Ai matters and don’t know where to start. Score your business on the 10 layers of the Growth Hierarchy and find the one thing holding the rest back.
- Score 10 layers, from your plan and your team to your traffic
- Find the one layer that’s holding the rest back
- Worksheets for your plan, your seats, your offer and your systems
- A free Ai tool for every section, one QR code away
XTRACT Ai Labs
Learn it. Or let us run it with you.
Start with the free Ai operations audit. We look at your whole business, show you where Brand Kit fits, and build it with you.